I spent most of my career before Innopas inside other people's programmes. Large ones, the kind where a decision made in a steering committee takes nine months to reach the people who have to live with it. I learned a great deal there. I also learned that the distance between the person who understands the problem and the person who is allowed to fix it is where most value quietly disappears.
We started in 2015 doing services work, and we were good at it. But services have a ceiling. You are paid for the hours you can staff, and the thing you build belongs to someone else the moment you hand it over. Around 2019 it became obvious that if we kept going that way we would still be doing the same work in 2030, just with more people.
So we changed. We put our own money into research, which is an uncomfortable thing to do when the invoice for that month still has to be paid. The first two years produced very little we could sell. What they did produce was a way of modelling a domain properly, and once we had that, the products followed faster than we expected.
I am aware that a website is a poor place to prove any of this. If you want to test whether it is true, the fastest route is to bring us a problem you already understand well and see whether we tell you something you did not know. That is the only demonstration worth anything.
Sathish Sankaranarayanan
Founder and CEO, Innopas