In this Volatile, Uncertain, Complex and Ambiguous (VUCA) world, enterprises are constantly looking at ways to reimagine their products and services to compete in the marketplace and remain relevant to their clients. However, many enterprises fail in this pursuit due to their inability to execute their ideas. At Innopas, we believe that enterprises that follow a structured ideation and execution approach are winning in the marketplace and scaling up to be industry leaders in their domain.


Our WINNOPAS Ideation Garage Framework is exactly that – structured, collaborative and execution focused - to deliver business outcomes for our clients. It helps our clients reimagine their business and deliver winning innovations in the market place.

WINNOPAS - Winning Innovation


Some of the key Ideation concepts and methods that we use at the Ideation Garage at Innopas are:
1. Creative Techniques
2. Brainstorming
3. StoStaKee
4. Convergent Thinking


Six Thinking Hats: It helps to look at problems from different perspectives, but one at a time, to avoid confusion from too many angles crowding one’s thinking. It is also a powerful decision-checking technique in group situations, as everyone explores the situation from each perspective at the same time.
Picture Association: If you are truly stuck for ideas, perform an image search on topic of choice, pick a random photo. Work backwards from the picture, developing a story around how the photo was taken. For example, if you see a picture of a dog looking up at the night sky, we could visualise it what it could be thinking. Is it a stargazing dog, what is the dog thinking about seeing the sky, so on & so forth
SWOT: (Strengths, Weaknesses, Opportunities and Threats analysis) is a framework for identifying and analysing the internal and external factors that can have an impact on the viability of a project, product, place or person.
Heuristic Analysis: A heuristic technique often called simply a heuristic, is an approach to problem solving, system that is often adaptive, but vulnerable to error in situations that require logical analysis.


Step Ladder Technique: It starts with the creation of a core team of 2 people. Team members are then asked to join the group one at a time. Each new team member presents their opinion to the group before group discussion starts. In this way everyone is encouraged to express their opinion equally.
Group Brainstorming: It is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members
Brain Writing: Each person, using Post-it notes or small cards, writes down ideas, and places them in the centre of the table. Everyone is free to pull out one or more of these ideas for inspiration. Team members can create new ideas, variations or piggyback on existing ideas.
Round Robin Brainstorming: It is a technique for generating and developing ideas in a group brainstorming setting. It relies on an iterative process building off consecutive contributions by each participant, conducted in either written or verbal Variations.


This stands for Stop, Start, and Keep. This is an interactive time-boxed exercise focused on past events. Everyone in the team is asked to fill in sticky notes related to things they would like to stop doing, start doing, or keep doing, and add them to one of three columns (stop, start, and keep). We then get everyone to vote—again with sticky dots—on the ones they feel most strongly about. Again, one should encourage lots of open and constructive discussions to ensure that everyone understands what each note means. The end goal is a set of actions to take forward.


Convergent Thinking: is the type of thinking that focuses on coming up with the single, well-established answer to a problem. Convergent thinking is used as a tool in creative problem-solving.
Clustering: A way to grouping like items together, and to remove duplication. Method: after marking hits, group similar or related items together, maximum three per group.
Hits: A quick way to identify the options that stand out. Method: use sticky dots or a pen to mark ("hit") the most interesting, innovative, intriguing, compelling, etc.
Point: A four-step approach to evaluating an option, idea, solution, etc. "POINt" is an acronym for Pluses, Opportunities, Issues, and New thinking. Method: make a list of the pluses, then of the opportunities (potentials), then the issues (concerns, expressed as problem statements), and finally new thinking on how to overcome the issues.

How the model works?

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Our Winnopas - Ideation Garage Framework helps our clients reimagine their business and deliver winning innovations in the market place.